Meridiene Tea Company

PROBLEM
Standard tea brands often lack a distinct sense of origin and place, making it difficult to establish a truly global brand identity that resonates with culturally curious consumers. Meridiene needed a cohesive visual and packaging strategy that positioned it as an authentic, globally inspired brand celebrating artisanal tea traditions from around the world.

STRATEGY
I developed a holistic identity and structural packaging system centered around global exploration and the core theme of "Discover Great Taste." Key creative highlights included:

• Symbolic Identity & Custom Details: A signature clam-and-pearl logomark representing rare global flavors, complete with custom pearl-shaped tea bag tags that invite consumers to discover new taste profiles.

• Heritage & Educational Infographics: Incorporated origin information and step-by-step brewing iconography to connect consumers to each tea's country of origin.

• Interactive Packaging Architecture: Engineered a side perforation for effortless bottom-dispensing.

RESULT
Delivered a narrative-rich brand identity and functional packaging architecture that positions Meridiene as a world-class tea company celebrating international craftsmanship.