BOTEGA COASTAL MARKET
BRANDING PACKAGING DESIGN
Overview
BOTEGA is a local grocery store located in Destin, Florida committed to uplifting the local community and keeping the Gulf Coast environmentally clean. All products at BOTEGA are packaged with a closed-loop in-store recycling program, using 100% recycled or reusable materials.
At BOTEGA, you’ll discover a store full of unique products, along with everyday basics, in the BOTEGA label. BOTEGA partners with local farmers and artisans for the development of all products. The mission is to embrace a high quality, community-driven, fully sustainable grocery shopping experience.
Services
Brand Identity
Packaging
Personality
Coastal
Authentic
Inviting
Typefaces
All Round Gothic Demi
PT Sans Caption Bold
BOTEGA’s logo features a heavy-weight wordmark with rounded terminals, providing clear legibility across various scales. The spiral represents a continuous sustainability loop, referencing the circular packaging and return-and-reuse system. The textured, irregular stroke of the logo is a nod to weathered shells and mimics the effect of sun, sand, and salt water on materials. Paired together, the wordmark and spiral create a balance between reliable exchange and coastal sustainability.
BOTEGA’s main color palette reflect the environment of Florida’s panhandle. Including: Gulf Wave, Florida Orange, Coconut Cream, and Palm Leaf. The saturated colors in both cool and warm tones represent the liveliness of the coast while also allowing the brand to be versatile by conveying both freshness and local agriculture.
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